FACULTY DNAs

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ผศ.ดร.คม คัมภิรานนท์

อาจารย์ประจำหลักสูตร

Asst.Prof. Kom Campiranon, Ph.D.

Lecturer

ความสนใจด้านวิชาการและงานวิจัย

Smart tourism, tourism technology, service innovation, service quality management, service design
#tourism #service #innovation #technology

วิชาและการบรรยาย

SV 331 Strategic and Critical Planning
SV 200 Introduction to Service Management and Innovation
SV 321 Innovation and Creativity Workshop
SV 770 Service Operations, Excellence and Innovation

ประวัติการศึกษา

  • Ph.D. (Tourism Management), University of Queensland, Australia, 2007
  • M.S. (Hospitality & Tourism), University of Wisconsin-Stout, USA, 2002
  • ศศ.บ. (สังคมวิทยาและมานุษยวิทยา), มหาวิทยาลัยเกษตรศาสตร์, 2542

บทความวิจัยและวิชาการเผยแพร่

JOURNAL ARTICLES

CAMPIRANON, K. (2018). Enhancing Competitive Advantage through Service Innovation: A Case Study of Thai Hotel Management Companies. Suthiparithat Journal, April-June (Special Issue), 1-14.
CAMPIRANON, K. (2016). Measuring Hotel Service Quality: A Case Study of Midscale Bangkok Hotels. Suthiparithat Journal, October-December, 55-65.
CAMPIRANON, K. & SCOTT, N. (2014). Critical Success Factors for Crisis Recovery Management: A Case Study of Phuket Hotels. Journal of Travel & Tourism Marketing, 31(3), 313-326.
GÁMEZ, A., IVANOVA, A. & K. CAMPIRANON (2014). Tourism and Economic Crisis Management within APEC. Cases: Phuket (Thailand) and Los Cabos (Mexico). International Journal of Sustainable Development and Planning, 9(2), 143-157.
GÁMEZ, A., A. IVANOVA & K. CAMPIRANON (2012). “Tourism, Vulnerability, and Economic Crisis within APEC. Responses from International Destinations: Phuket (Thailand) and Los Cabos (Mexico)”, C. A. Brebbia & S. S. Zubir (eds.), WIT Transactions on Ecology and the Environment, Vol. 161, 91 – 101.

SRIKATANYOO, N. & CAMPIRANON, K. (2010). Agritourist Needs and Motivations: The Chiang Mai Case. Journal of Travel & Tourism Marketing, 27(2), 166-178.
CAMPIRANON, K. (2008) Toward an Understanding of Perceived Risk in Tourism. Factors Influencing Crisis Vulnerability. Dhurakij Pundit University Journal, Issue 66, 83-94.
CAMPIRANON, K. & ARCODIA, C. (2007) Market Segmentation in Time of Crisis: A Case Study of the MICE Sector in Thailand. Journal of Travel and Tourism Marketing (Safety and Security in Tourism: Recovery Marketing after Crises), 23 (2-4), 151-161.
SRIKATANYOO, N. & CAMPIRANON, K. (2005) Crisis Management of Hotels in Phuket: Compare and Contrast between Thai and Foreign Hotel Management Style. ASAIHL-Thailand Journal, 8, 165-176.

 

CONFERENCE PAPERS

CAMPIRANON, K. & RAMJAN, S. (2018). Key Success Factors of MICE Electronic Request for Proposal (eRFP): A Case Study of Bangkok Hotels. The 1st International MICE Conference & Forum, Thailand Convention & Exhibition Bureau (TCEB), Bangkok, 115-125.
CAMPIRANON, K. (2017). Service Innovation in Luxury Hotels: A Case Study of Thai Hotel Management Companies. Wisdom for Change: A Brighter Future Path in Tourism and Hospitality. National Institute of Development Administration, Bangkok, 62-75.
CAMPIRANON, K. (2017). Luxury Brand Management: A Case Study of Thai Hotel Management Companies. The 3rd Global Tourism & Hospitality Conference. The Hong Kong Polytechnic University, Hong Kong, 360-369.
CAMPIRANON, K. (2015). The Influence of Service Quality Gaps on Customer Loyalty: A Case Study of Midscale Bangkok Hotels. The 5th Advances in Hospitality and Tourism Marketing & Management (AHTMM) Conference. Beppu, Japan, Ritsumeikan Asia Pacific University (APU), 261-267.
CAMPIRANON, K. (2012) Critical Success Factors of Economic Crisis Management: A Case Study of Phuket Hotels. The Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference. Melbourne, Australia, La Trobe University, 104-117.
GÁMEZ, A., IVANOVA, A., CAMPIRANON, K., & ANGELES, M. (2011). Tourism, Vulnerability, and Economic Crisis within APEC. Responses from International Destinations: Phuket (Thailand) and Los Cabos (Mexico). The Third International Conference on Management of Natural Resources, Sustainable Development and Ecological Hazards, Malaysia.
CAMPIRANON, K. (2011) Identifying Key Characteristics of Crisis Types and Their Impacts on The Tourism Industry In Thailand. The Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference. Adelaide, Australia, University of South Australia.
CAMPIRANON, K. (2010) Critical Success Factors of Crisis Management in Tourism: A Case Study of Political Crisis in Thailand. The Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference. Hobart, Australia, University of Tasmania.
SRIKATANYOO, N. & CAMPIRANON, K. (2008) Identifying Needs of Agritourists for Sustainable Tourism Development. Australian & New Zealand Marketing Academy Conference, University of Western Sydney, Australia.
CAMPIRANON, K. 2007, Factors Influencing Crisis Vulnerability in Tourism, The 3rd Tourism Outlook Conference, Kuala Lumpur, Malaysia, eds. N. Othman & C. Arcodia, Universiti Teknologi Mara and University of Queensland.
CAMPIRANON, K. (2007) An Analysis of Crisis Management in the MICE Sector: the WTO Approach. In MCDONNELL, I., GRABOWSKI, S. & MARCH, R. (Eds.) The Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference. Manly, Australia, University of Technology - Sydney.
CAMPIRANON, K. (2006) Chaos Theory as an Approach to Understand MICE in Time of Crisis. In HALL, M. (Ed.) ATLAS Asia-Pacific Conference 2006: Tourism After Oil. Dunedin, New Zealand, University of Otago, New Zealand.
CAMPIRANON, K. (2006) Understanding Crisis Vulnerability of the MICE Sector: A Case Study of Thailand. In ARCODIA, C., WHITFORD, M. & DICKSON, C. (Eds.) Global Events Congress. Brisbane, Australia, The University of Queensland.
CAMPIRANON, K. (2005) Cultural Differences on Crisis Management in the MICE Sector. In TREMBLAY, P. & BOYLE, A. (Eds.) The Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference. Alice Springs, Australia, Charles Darwin University.
CAMPIRANON, K. (2005) Managing Reputation in Event Planning Companies. In JOHN, A. (Ed.) The Third International Event Management Research Conference. Sydney, Australia, University of Technology Sydney.
SRIKATANYOO, N. & CAMPIRANON, K. (2005) Crisis Management of Hotels in Phuket: Compare and Contrast between Thai and Foreign Hotel Management Style. The 15th Inter-University Conference. Bangkok, Thailand, Sukhothai Thammathirat Open University and ASAIHL Thailand.

 

BOOK CHAPTERS

CAMPIRANON, K. (2014). Crisis Management for the International Hotel and Restaurant. In SILPARCHA, W. (Eds). International Hotel Business and Restaurant Management. Sukhothai Thammathirat Open University.
CAMPIRANON, K. (2011). Religious Tourism in Thailand. World Tourism Organization: Religious Tourism in Asia and the Pacific. Spain: UNWTO.
GÁMEZ, A., IVANOVA, A. & CAMPIRANON, K. (2011). Tourism, Vulnerability, and Economic Crisis within APEC. Responses from International Destinations: Phuket (Thailand) and Los Cabos (Mexico). In C. A. BREBBIA& S. S. ZUBIR (eds.). WIT Transactions on Ecology and the Environment, UK, ISSN: 1743-3541.

CAMPIRANON, K., LAWS, E., & SCOTT, N. (2011). Responding to Crises in Thailand: A Governance Analysis. In E. LAWS, H. RICHINS, J. AGRUSA & N. SCOTT (Eds.). United Kingdom: CABI International.
CAMPIRANON, K. & SCOTT, N. (2007) Factors Influencing Crisis Management in Tourism Destinations. In LAWS, E., PRIDEAUX, B. & CHON, K. (Eds.). Crisis Management in Tourism. Oxford: CAB International.

 

EDITED BOOK

RITCHIE, B. & CAMPIRANON, K. Eds. (2015). Tourism Crisis and Disaster Management in the Asia-Pacific. Tourism Management Research. Oxfordshire, UK, CAB International.

 

ENCYCLOPEDIA

CAMPIRANON, K. & PHAYAKVICHIEN, P. (2015). Thailand Tourism. In J. Jafari & H. Xiao (eds.), Encyclopedia of Tourism, Springer, DOI 10.1007/978-3-319-01669-6_310-1.

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