Suwan Juntiwasrakij




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Asst.Prof. Suwan Juntiwasrakij, Ph.D.



Design Thinking, Behavioral Economics, Social Engineering, Strategic Fuzzy-Front-End Innovation Planning, Digital Governance, Transformation & Leadership, Philosophy of Social-Economic Technology Design



  • Ph.D. (Information Sciences & Technology), Pennsylvania State University, 2012
  • M.S. (Information Sciences & Technology), Pennsylvania State University, 2010
  • B.S. (Mathematics and Computer Science), Chulalongkorn University, Thailand, 2003


Toward Social Economic Antecedents to Cashless Society. (2018). World Congress on Engineering & Computer Science 2018, October 23-25, 2018, San Francisco, California. (with J. Sunkpho)
Framing Emerging Behaviors Influenced By Internet Celebrity. (2018). Kasetsart Journal of Social Sciences. 39(3).
How Is She Doing? A Contemporary Review on Job Burnout among Female IT Professionals. (2017). Proceedings of 2017 World Business and Social Science Research Conference. December 18-19, 2017, Ambassador Hotel, Bangkok, Thailand.
Sharing that Costs: The Case of American Riding Service Network Entrepreneurship. (2017). Math Journal by the Mathematical Association of Thailand. 62(693). (in Thai)
Towards Framing of “Net-Idol” as Cultural Influence. (2016). Math Journal by the Mathematical Association of Thailand. 61(689), 37-46. (in Thai)
A Reality of Deploying Social Media as a Corporate KM and Innovation Tool. (2016). Proceedings of the 4th International Conference on Management, Marketing, Tourism, Retail, Finance and Computer Applications (MATREFC '16). January 29-31, 2016, Venice, Italy.
When Social Media Gone Wild: the Reality of Utilizing Social Media Platform for Marketing Campaign. (2015). Proceedings of 2015 International Conference on Communication Perspective: Social Connection in the Age of Digital Technology Practice. ASEAN Media and Communication Studies and Research Center (AMSAR). June 12 – 13, 2015, Burapa University, Chonburi, Thailand.
The Meaning of Social Media: Exploring the Effect of using Internet MEME as a Public Relations tool in Education Sector. (2015). Proceedings of the 53rdKasetsart University Annual Conference. Bangkok, Thailand.
Self-Sufficiency Theory of Computing in the Era of Hypermobility. (2015). Math Journal by the Mathematical Association of Thailand, 59 (677-679). (in Thai)
Towards Perception of Productivity: The Dilemma of Domesticating ICT in Office Life. (2014). KMITL Science and Technology Journal. 14(1), 29-35.
Barriers to Innovation in Post-Outsourcing Firms in Information Technology Industry. (2014). World Congress on Engineering & Computer Science 2014, October 22-24, 2014, San Francisco, California.
Reality of Social Media for Organizational Knowledge Sharing: The Cultural Implication for Thai Firms. (2014). Proceeding of the 29th International Technical Conference on Circuit/Systems Computers and Communications, Phuket, Thailand.
Exploring China’s Software Industry: The Implication for Thailand’s Knowledge Economy Development Path. (2014). Proceedings of 52ndKasetsart University Annual Conference. Bangkok, Thailand.
Towards Socio-Economic Perspective of Software Piracy: The Case of Thailand. (2013). World Congress on Engineering & Computer Science 2013, October 23-25, 2013, San Francisco, California.
Towards Crowdsourcing for Enterprise Innovation on Social Media Technology: The Social Technical Perspective. (2013). A Proceeding in the 4th International Congress on Computational Engineering and Sciences, May 19 - 24, 2013, Las Vegas, Nevada.
The Rise of the Rest: Hotbeds of Innovation in Emerging Markets. (2011). Journal of Research Technology Management, 54(4), 14-26. (with I. J. Patrick)
Analyzing ICT and Development: Thailand's Path to the Information Economy. (2011). Journal of Global Information Management, 19(1), 1-29. (with H. Huang, A. Techatassanasoontorn, and E. Trauth)
Toward Collective Business Intelligence and Knowledge Management with Social Media: A Case of Social Software Supporting Fuzzy Front End Activities in Innovation Process. (2011). iSymposium: the IST Graduate Student Symposium, March 25, 2011, University Park, Pennsylvania. (With I. J. Petrick)
Understanding Contemporary Knowledge Transfer Issues in High-Tech Work under Cooperative Competitive Environment: Introducing Social Exchange Theory. (2010).iSymposium: the IST Graduate Student Symposium. February 18–19, 2010, University Park, Pennsylvania. (With E. Trauth)
Exploring Contemporary Issues in Knowledge Transfer in IT Outsourcing: The Theoretical Perspective. (2009). A Proceedings in America’s Conference on Information Systems, August 6-9, 2009, San Francisco, California. (with E. Trauth)
The Impact of IT Outsourcing Practice on Employment Culture: An IT Professional's Perspective. (2008). A Proceeding in the Special Interest Group of the ACM on Management Information Systems CPR Conference, April 3-5, 2008, Charlottesville, Virginia.
ICT and Economic Development: Analyzing Thailand's Path to the Information Economy. (2007). A Proceeding in the International Decision Sciences Institute Conference, July 11-15, 2007, Bangkok, Thailand. (with H. Huang, A. Techatassanasoontorn, and E. Trauth)


2018 The Large Project Award recognition by Thammasat University Research and Consultancy Institute (TU-RAC) in cooperation with Research Administration Division
2013 The Faculty of Science, King Mongkut’s Institute of Technology Ladkrabang on Barriers to Innovation in Post-Outsourced Countries: the Case of IT Sector in India and the Implication for Thai Firms
2013 National Science and Technology Development Agency Grant (NSTDA) on Supporting Organizational Innovation with Dynamic Intelligence on Social Media
2010 National Science Foundation (NSF Grant#0733747) on Gender and Social Inclusion Research
2009 National Science Foundation (NSF Grant#0650124) on Knowledge Transfer Research
2007 Vice President of the Thai Student Association at the Pennsylvania State University
2004 Reuters Living FAST Value Recognitions, June & September